Meta Ads
Facebook and Instagram ads that bring in the right leads.
Navish builds, tests and manages Meta ads for small businesses. We focus on the cost of a customer, not the cost of a click, and you see every number in plain language.
Best for businesses that want steady leads or sales from Facebook and Instagram, or that spent on ads before and could not tell what worked.
What is included
Everything you get with meta ads.
Account and pixel set-up
Meta Business account, pixel and event tracking set up properly, so your data is trustworthy from day one.
Audience research
Targeting built from your real customers, not guesses.
Ad creative
Images, Reels and copy written to stop the scroll and filter out the wrong people.
Landing page review
We check the page the ad sends people to, because a good ad with a weak page wastes money.
Testing
Structured tests of audiences, creative and offers, one change at a time.
Monthly report
Spend, leads, cost per lead and cost per customer, with one clear next step.
How it works
A simple four-step process.
- 1
Audit
We review any past ads, your offer and your tracking.
- 2
Build
We set up campaigns, audiences and creative around one clear goal.
- 3
Test
We run small tests, cut what fails and put more budget behind what works.
- 4
Scale
Once cost per customer is steady, we raise spend carefully.
Data and reporting
The numbers we manage
Cheap leads can be expensive. These are the numbers that show whether your ad money is working.
Cost per lead
What you pay for each enquiry.
Lead quality rate
The share of leads that are a real fit for your business.
Cost per customer
What you pay for each paying customer. This is the number that matters most.
Click-through rate
How many people who saw the ad clicked it.
Frequency
How often one person sees your ad. Too high means tired creative.
Return on ad spend
Sales generated for every rupee spent, where sales are tracked.
Example
Why cost per customer matters
| Lead type | Cost per lead | Leads on Rs 5,000 | Customers | Cost per customer |
|---|---|---|---|---|
| Cheap leads | Rs 50 | 100 | 3 | Rs 1,667 |
| Qualified leads | Rs 500 | 10 | 4 | Rs 1,250 |
Illustration only. Your numbers will depend on your business.
Sample report
What your monthly report looks like.
Spend, leads and cost per lead from a sample Meta campaign.
Meta Ads report
Sample client · 1 to 30 Sep 2026
Leads per week
Cost per lead by audience
Retargeting₹165
Lookalike 1%₹240
Interest: wellness₹310
Broad₹390
Campaigns
| Campaign | Spend | Leads | Cost per lead | Status |
|---|---|---|---|---|
| Lead form: free consultation | ₹24,000 | 98 | ₹245 | Scaling |
| Reels: offer video | ₹21,000 | 72 | ₹292 | Testing |
| Retargeting: site visitors | ₹15,000 | 42 | ₹357 | Under review |
An example layout with illustrative figures, not client results. Your own report uses real data from your ad accounts, Search Console and Analytics.
Avoid these
Common Meta ads mistakes we fix
Boosting posts instead of running campaigns
Boosting reaches people but rarely drives leads. Proper campaigns have a goal, an audience and a measured result.
Targeting too wide
Showing ads to everyone brings clicks from people who will never buy.
No tracking
Without a pixel and events, you cannot tell which ad produced a lead.
Changing everything at once
If you change five things, you cannot learn which one worked. We test one change at a time.
FAQs
Questions about meta ads.
Start with a budget you can sustain for at least a few weeks, because ads need time to learn. We recommend a starting budget after reviewing your goal and your offer.
We send a written quote before work starts, with our fee and your ad budget listed separately. You pay Meta directly for ad spend.
Many accounts see first leads within days. Stable, low-cost results usually take several weeks of testing.
Yes. We run lead and sales campaigns for local and online businesses across food, fashion, healthcare, beauty, real estate and education.
No honest agency can. We guarantee clear tracking, steady testing and a monthly report that shows exactly what happened.
Related services
Often combined with.
Contact Us
Tell us about your business.
We reply within one working day with honest, simple advice and a written quote.