Google Ads
Google Ads management that pays for customers, not clicks.
Navish sets up and manages Google Ads for small businesses. We reach people who are searching for what you sell right now, and we track every enquiry back to the keyword that brought it.
Best for businesses where customers search before buying, such as clinics, schools, real estate, local services and online shops.
What is included
Everything you get with google ads.
Keyword research
The words your buyers actually type, grouped by how ready they are to buy.
Search campaigns
Tightly built campaigns and ad copy that match what people searched for.
Negative keywords
We block searches that waste money, such as job seekers and free-seekers.
Conversion tracking
Calls, forms and purchases tracked, so Google learns who your best customers are.
Landing page advice
Recommendations so the page matches the ad and makes it easy to enquire.
Monthly report
Spend, clicks, enquiries and cost per enquiry, with next steps.
How it works
A simple four-step process.
- 1
Research
We find the searches that signal buying intent and check your competition.
- 2
Build
We create campaigns, ads and tracking around those searches.
- 3
Refine
We trim wasted spend weekly and improve ads that earn clicks and enquiries.
- 4
Grow
We widen into new keywords and campaign types once the basics work.
Data and reporting
The numbers we manage
Google Ads gives a lot of data. These are the ones that help you decide.
Impressions
How often your ad appeared.
Click-through rate
The share of people who saw your ad and clicked.
Cost per click
What you pay when someone clicks.
Conversion rate
The share of clicks that become an enquiry or sale.
Cost per conversion
What you pay for each enquiry or sale.
Search terms report
The real searches that triggered your ads, so we can add or block them.
Sample report
What your monthly report looks like.
Clicks, conversions and cost per conversion from a sample search campaign.
Google Ads report
Sample client · 1 to 30 Sep 2026
Conversions per week
Conversion rate by device
Desktop6.2%
Mobile5.1%
Tablet2.9%
Top search terms
| Search term | Clicks | Conversions | Cost per conversion |
|---|---|---|---|
| digital marketing agency near me | 412 | 31 | ₹365 |
| instagram marketing services | 288 | 19 | ₹402 |
| hire google ads expert | 174 | 16 | ₹438 |
An example layout with illustrative figures, not client results. Your own report uses real data from your ad accounts, Search Console and Analytics.
Avoid these
Common Google Ads mistakes we fix
Using broad keywords only
Broad matching can spend your budget on searches that have nothing to do with you.
Sending clicks to the home page
A page built for the search converts better than a general home page.
No conversion tracking
If Google cannot see a conversion, it cannot find more of them.
Set and forget
Search behaviour changes weekly. Campaigns need regular review.
FAQs
Questions about google ads.
Google Ads gives you paid visibility quickly and stops when you stop paying. SEO builds free visibility over months. Many businesses use both.
You set the budget. Cost per click depends on your industry and competition. We estimate costs after keyword research and before you commit.
Search ads can bring enquiries from the first week. Cost per enquiry usually improves over several weeks of refinement.
Yes. We can set up location-focused campaigns and connect them with your Google Business Profile.
Yes. Your monthly report lists spend by campaign and the search terms that produced enquiries.
Related services
Often combined with.
Contact Us
Tell us about your business.
We reply within one working day with honest, simple advice and a written quote.